GOOD BUSINESS – THINKING OF THE WINNERS OF TOMORROW
The latest book by top management consultant and brand specialist Achim Feige “GOOD Business – The Thinking of Tomorrow’s Winners” vividly describes how the economy is changing due to crises and the change in values to a GOOD business economy in which one-sided striving for profit is not enough to be permanently successful. “Good” companies and brands think integrated in the future and achieve a triple profit: a human, an ecological and an economic one. In short: people, planet, profit. Achim Feige shows what companies will be able to do tomorrow to be among the winners of this paradigm shift and how to succeed in conveying this new set of values with a strong, authentic brand and thus creating an attractive GOOD brand with a triple profit.
As the first book in German-speaking countries, it creates a new practical framework for thinking and acting on how to be economically successful and at the same time create good things for everyone involved. With concrete examples, Achim Feige inspires entrepreneurs, managers and brand decision-makers to turn their company with integral thinking into a GOOD brand with triple profit.
BRANDFUTURE: BRAND KNOWLEDGE FOR TOMORROW’S LEADERS
Achim Feige, has developed evolutionary laws of brand management and a practical guide beyond all marketing fashions. It clearly shows how you can make your brand number 1 in the future through applied future knowledge.