Achim is the author of two books “GOOD BUSINESS“, BRANDFUTURE and co-author of “SINNERGIE - Wendezeit für das Management“. He frequently writes articles and essays about the future of leadership, business and society.
His writing is featured in Süddeutsche Zeitung, Handelsblatt, TREND, Absatzwirtschaft, GDI Impuls, Persönlich, Die Welt, Die Zeit, Frankfurter Allgemeine Der Standard,....
Which values in society and among customers will become more important in the future.
Which thinking we leave behind and we have to re-sign in order to be successful in the future.
How companies and brands get to their next level.
What differentiates GOOD companies and brands from illusory marketing and profit-oriented companies.
Which GOOD brands are already a role model today and why they attract the best employees.
How to successfully manage brands after the end of the marketing and advertising era and why Apple and Google are not a GOOD brand.
In short: why it is worth being good.
GOOD Business is the first and therefore indispensable call and at the same time a guide on how to lead companies with strong, authentic brands in the 21st century that make sense and are therefore successful in the long term.
how you can make your brand future-proof with the 7 timeless evolutionary laws without chasing every trend
Know inspiration for new positioning potential even in mature markets
how you can systematically use the most important megatrends of the 21st century and the new customer requests for your brand
how you can become a charismatic brand with archetypal and cultural codes in the future
Define your future number one position in the market in a five-part practical guide.