Achim is the author of two books “GOOD BUSINESS“, BRANDFUTURE and co-author of “SINNERGIE - Wendezeit für das Management“. He frequently writes articles and essays about the future of leadership, business and society.

His writing is featured in Süddeutsche Zeitung, Handelsblatt, TREND, Absatzwirtschaft, GDI Impuls, Persönlich, Die Welt, Die Zeit, Frankfurter Allgemeine Der Standard,....


The latest book by top management consultant and brand specialist Achim Feige "GOOD Business - The Thinking of Tomorrow's Winners" vividly describes how the economy is changing due to crises and the change in values to a GOOD business economy in which one-sided striving for profit is not enough to be permanently successful. “Good” companies and brands think integrated in the future and achieve a triple profit: a human, an ecological and an economic one. In short: people, planet, profit. Achim Feige shows what companies will be able to do tomorrow to be among the winners of this paradigm shift and how to succeed in conveying this new set of values with a strong, authentic brand and thus creating an attractive GOOD brand with a triple profit.
As the first book in German-speaking countries, it creates a new practical framework for thinking and acting on how to be economically successful and at the same time create good things for everyone involved. With concrete examples, Achim Feige inspires entrepreneurs, managers and brand decision-makers to turn their company with integral thinking into a GOOD brand with triple profit.

You learn


Which values in society and among customers will become more important in the future.


Which thinking we leave behind and we have to re-sign in order to be successful in the future.

Next Level

How companies and brands get to their next level.


What differentiates GOOD companies and brands from illusory marketing and profit-oriented companies.

Role Models

Which GOOD brands are already a role model today and why they attract the best employees.

Manage Conscious Brands

How to successfully manage brands after the end of the marketing and advertising era and why Apple and Google are not a GOOD brand.

In short: why it is worth being good.

GOOD Business is the first and therefore indispensable call and at the same time a guide on how to lead companies with strong, authentic brands in the 21st century that make sense and are therefore successful in the long term.


Achim Feige, has developed evolutionary laws of brand management and a practical guide beyond all marketing fashions. It clearly shows how you can make your brand number 1 in the future through applied future knowledge.

Learn in BrandFuture


how you can make your brand future-proof with the 7 timeless evolutionary laws without chasing every trend


Know inspiration for new positioning potential even in mature markets

Use Megatrends

how you can systematically use the most important megatrends of the 21st century and the new customer requests for your brand

Charismatic Brand

how you can become a charismatic brand with archetypal and cultural codes in the future

Number One

Define your future number one position in the market in a five-part practical guide.

"A book that not only brand theorists will read with interest, but above all brand managers from practice, whom Feige - derived from case studies - will give concrete recommendations for implementation."

branded items

"In five steps, Achim Feige shows how your own brand can become number one and then summarizes ten consequences from previous knowledge for brand practice."


“Achim Feige is one of the few who can translate the theory of trend and future research into concrete brand practice. Brands are myths that change over time - that is exactly what this book elaborates on.

Matthias Horx

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